Contact
Us:
Sherry
Emard
313-446-0429
semard@crain.com
Laura Purdon
313-446-1671
lpurdon@crain.com
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These
instructions were developed by Macromedia to show ad developers
how to prepare Macromedia Flash (SWF) files so that ad serving networks
can dynamically assign click codes to Macromedia Flash advertisements.
Historically, ad developers had to create individual Macromedia
Flash advertisements for each domain that the banner would be served
on. By adhering to the standards explained in this Designers Guide,
ad developers now need to create only one Macromedia Flash advertisement
for an entire campaign.
The leading ad serving networks—DoubleClick, Engage, L90, TargetNet, and 24/7Media—have come together to support these standards for tracking Macromedia Flash movies. |