| |
Contact
Us:
Sherry
Emard
313-446-0429
semard@crain.com
Laura Kowalski
313-446-1671
lkowalski@crain.com
Kristen Thornton
313-446-0466
kthornton@crain.com
|
|
|
MODIFYING A SHOCKWAVE (FLASH) CREATIVE
|
|
|
Multiple Clicks with different URLs
- Modifying a Flash banner involves changing the flash file
itself in order to track click-throughs.
- To assign clickTAGs for your advertisement:
- The Flash File (.fla extension) must first be modified.
- The clickTAG is the tracking code assigned by the
ad serving network and publishers to an individual ad. The
clickTAG allows the network to register where the ad
was displayed when it was clicked on. This click through data
is reported to the ad serving servers so advertisers may determine
the effectiveness of their campaign.
- Supply the finished creative and the desired click-through
URL to the publisher. In their ad server, the clickTAG code
will be translated and redirected to the appropriate click
through.
- In this example, a getURL action is being assigned to a
button that will navigate the browser to clickTAG.
The "getURL(clickTAG)" statement appends the variable
data passed in via the OBJECT EMBED tag and navigates the
browser to that location. It is the tracking code assigned
by the ad serving network, which allows them to register a
user's click on that advertisement. This action SHOULD be
marked as an "Expression," there should NOT be quote
marks around it.
- A Common mistake is to apply this action to a keyframe or
other element rather than a button symbol. Please make sure
the action is triggered by a click event such as "on(release){}".
This will ensure that the action will only happen when somebody
clicks on it.
- Please include "_blank" window option in the action script
as show below. Note: this action should NOT be marked as an
"Expression," there SHOULD be quote marks around
it.
- For multiple clicks that require a different URL, repeat
the above steps. Add the number 2 to the second click (example:
clickTAG2) and a 3 for the third click, etc.
You can copy-and-paste these
actions for use in your Flash creative:
First ClickTAG:
2nd ClickTAG:
3rd ClickTAG:
- In order to support older, non-Flash browsers, a GIF or
JPG file should be supplied. This will be served only to users
that do not have a Shockwave (FLASH) plug-in.
- When exporting the flash file to a shockwave file, please save down to Flash 8.
- For all buttons in movie clips, use this code:
- All flash can be tested at, http://www.adopstools.com, for assurance that the modification has been properly done.
- To learn more about modifying flash files, please visit
the website at http://www.macromedia.com/resources/richmedia/
|
|